Does the Internet Make Environmental Scanning Unnecessary?

Essay from the year 2013 in the subject Business economics - General, grade: 74, Monash University, South Africa Campus, course: International Business, language: English, abstract: This essay aims at analyzing the argument that as a result of every business having the opportunity to become global because of the internet, environmental scanning of potential markets, and developing internationalization strategies, are no longer necessary for businesses glaring at internationalism. The posit ideates that simply advertising their goods and services on the internet is enough for businesses. The position of this essay is in opposition with the stated posit.

A graduate of Monash South Africa and Rhodes University, Abel Gaiya aspires to be a development economist, practitioner and researcher. He is interested in the macroeconomics, political economy, public economics, and industrial policy of development, with a focus on Sub-Saharan Africa.